![]() ![]() However, there are plenty of podcasts that accept submissions from artists and their representatives some even work with sync agents. They often start with an idea of who they’d like to feature, then reach out to the artist’s contact. Many folks we spoke to for this article said it’s an organic process. There are several ways to get your music on podcasts. As you start pitching your music, or if you’re approached by a podcast, consider how your music will be used when deciding whether or not to move forward with the opportunity. The more podcasts are created, the more creative ways music will be used. We’ll list just a few in order to kickstart ideas: as theme music, transitions between segments, sound effects, background during ads, intro and outro music, accompaniment to a narrative, as a part of the story (if it’s about a particular year or person, for example), to establish a mood, to promote the podcast itself on social media, as a part of a playlist or mix, or just a featured song a host or guest would like to share. There are endless ways for music and sounds to be used in a podcast. Carter Lou McElroy, who leads music supervision for the podcast For the Wild (she’s also the Business and Company Branding Manager at Girlie Action), shares that she uses a straightforward clearance form to secure the rights of use after negotiations. Although it’s complex, we make sure we have explicit permission to use the songs.”Īs long as the rights are cleared, podcast music agreements can be more casual. I think our particular approach is a way of making sure we’re ok to use it in our specific ways, essentially similar to college radio/for promotional purposes. He added, “Music in podcasts is a complicated thing because it doesn’t quite fit the mold of existing paradigms or structures for performance, broadcast, or publishing. He said, “In many cases, we have an ‘all works’ release from labels allowing us to play anything they put out, but sometimes they can only provide specific songs or albums, depending on their contracts with artists.” The station uses a broadcast release form to get permission for any music they play. #Background music for podcast fullSo podcasts have to get a direct license from the rights holders.”īryan Bruchman, who hosts The Subliminal Inevitable Show and The Music Digest on BTRToday, plays loads of full tracks on both of his shows. ‘Interactive’ means you can choose what you want to hear when you want to hear it (like Spotify), so they don’t fall under the same category as the above scenarios which are ‘non-interactive’ services. And the podcasts which are streamed are considered ‘interactive’ plays which require a different license. So the songs used require a mechanical license. He explains, “Podcasts, however, fall into a completely separate category. ![]() Digital radio (Pandora, Sirius/XM), though, pays both composition performance royalties and sound recording performance royalties. Terrestrial (AM/FM) radio doesn’t have to pay sound recording royalties to the artist, label, or publisher. for a “blanket license” to play all the songs in their catalogs. In an article from 2015, Ari Herstand explains that AM/FM radio pays performing rights organizations (PROs) such as ASCAP, BMI, and SESAC in the U.S. That said, plenty of musicians donate their work to podcasts for free, which we cover in greater detail below. Those who own the rights to the music must give permission (and are often paid) for its use. ![]() Unlike with radio, podcasters must clear the rights to a direct license to use a piece of music. They can demonstrate value beyond the financial gain of having your music placed on podcasts.īelow, we walk through how podcast publishers secure rights to music and sounds, as well as different ways to get your music onto podcasts. #Background music for podcast plusPublishers can see how many streams or downloads each episode has, plus where their audience is and what device they’re listening on. But even then, if someone downloads an episode, they can have it forever.Īnalytics are also much more tangible for podcasts in comparison to radio or television. Unlike most radio programs, podcasts live on indefinitely-or at least until the publisher takes them down. They present a unique opportunity to share your art with an engaged audience. What does this mean for you as a musician? Not only are there a ton of podcasts about music and / or featuring music, but many use sound to help tell a story, grab attention in their intros, in advertisements, as transitions, and as a marketing tool. Illustration: Yann Bastard Podcasts are a rapidly growing form of audio entertainment, both in the United States and around the globe. ![]()
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